Avoid these three mistakes in all of your direct response campaigns & you’re on your way to easy street! Keep doing them and you’ll be shoveling money into every promotion without a cent to show for your efforts.
First – before we start. I just want us to be clear – because it matters for your business – direct response marketing is:
“Marketing that elicits a direct – desired & trackable response.”
If you’re not doing direct response marketing – you’re throwing your money away!
Well, here we go…
The Three Huge Mistakes Business Owners Often Make In Their Direct Response Campaigns
Mistake One: Tooting your own horn!
Let’s face it – most of us don’t want to hear about you and how great your company is until we know that you care about us. So, every campaign must be about the reader – about your customer – about their problems – their desires – their hopes – their dreams.
Mistake Two: The unimportant…
If you’re trotting out campaign after campaign and don’t really convey how important each customer is to your business… then you’re missing out on the big idea. We all want to be seen as important – respected and valued. Everything you do in your campaigns needs to reinforce that to your audience.
Mistake Three: One size fits all…
How many times have you heard the same solution pitched the same way for every business around. If you’re a brick-and-mortar, a service provider, a infomarketer, a shoe salesman, you name it… being in each of those businesses has their own nuances. And, if you don’t recognize the nuance, your message is going to fall on deaf ears.
For your next campaign – flyer – email signature line – outgoing voicemail message – business card – website – or email campaign….
…if you avoid these pitfalls – you’re going to see your response skyrocket!
Go try it and let me know how it goes!
Heck – you may even want some feedback… if so, I’m putting together a ‘copy review’ service later in the week and I’ll share it with you then.
PS: Avoiding these items is easily done with personal, segmented, effective email campaigns like you run on https://MysticMailer.com