So, you want to thumb your nose at the competition?
Maybe, you want to KNOW that every dollar you’re spending is coming back to you with ‘friends’?
Or… you just want to know you’re not wasting your time – moving a beach with a spoon?
If you’re anything like me, then every effort you put into your business must pay you back more than it cost.
And – this goes for your…
+ Marketing / Advertising
+ Promotions (try before you buy)
+ Sales process
+ After Sales Care
And… if you’re not paying attention, then you’ll spin your wheels making very little progress. Only to watch your business fizzle.
But – when you get it right… you can throw fuel on the fire and scale your business overnight.
So – what exactly is an ROI?
It is your (R)eturn (O)n (I)nvestment. And it’s simple to calculate
Transaction Value divided by…
What it costs to acquire a lead + what it costs to convert the lead to a sale + what it costs to fulfil the sale + what it costs to follow up with the customer (or address returns).
Most businesses don’t track ANY of this. Most only track initial customer value (how much was a sale) and how much the ads cost to make the sale.
And – unfortunately this is short sighted.
If you’re looking at the entire process, then you won’t know…
1. What’s working now.
2. What part needs to be fixed.
3. How many new leads you need per week to make it all work.
4. How much to ‘set aside’ for returns or “making it right”
And – in traditional businesses, this all takes labor + rent + utilities + outside printing services + you name it…
But – with a local digital marketing agency, you can easily see how you can 10x or 100x your ROI – you simply don’t have the same hard costs!
And – when you’re tracking it – you need to be sure you’ve got systems and tools doing the heavy lifting for you.
Like – https://MysticMailer.com
And… if you’re still looking to track your sales and leverage technology to drive your ROI through the roof – then you might want to try https://services.digitalmainstreetmedia.com/leadsflowpro too!
Here’s to tracking and knocking it out of the park!
PS: Remember, doors close for the current offer of Mystic Mailer on Sunday. It’s gonna hurt my heart if you miss the opportunity to grab it and the early adopter bonuses of unlimited domains and unlimited sending addresses.
PPS: I’m working behind the scenes with David (a subscriber) to walk through an example of a USP for a local business. I’ll be sharing it with you soon!