Sunday July 9, 2017
6:28 AM Pacific
Good morning [FNAME:filter:defaultvalue(Friend)],
I grew up hating to fish!
I hated the time it took to get ready.
I hated the time it took to get to the lake.
I hated the time it took to get to the “right spot” and…
I hated the time it took to find the right bait!
I realize why I hate brand and awareness marketing so much!
It’s because it takes forever to get a logo – a “feel” – a color and a “design” prepared.
It’s because it takes forever to get it all printed.
It’s because it takes forever to get it into the world.
And then, once it’s there…
it does ABSOLUTELY NOTHING for sales!
When you look at the primary processes of every business:
+ Marketing and adverstising
+ After Sales Care
None rely on a logo!
None rely on a slogan!
None rely on a set of colors!
None rely on a font!
Now, I know what you’re thinking…
the first item in the list is marketing and advertising. And, you’re right, but…
Marketing and advertising are NOT branding.
There is a huge fundamental difference.
You can brand while you’re doing all the other activities, but you can’t sell anything with your brand.
It’s the offer!
And, that’s where chumming the water comes in…
Once you figure out the bait – you’ve got an opportunity to create a feeding frenzy with your customers.
Once you get them to eat from your offer, you’ve got a way to sweep them up in a net.
It’s good old fashioned – old school – working smarter not harder!
So – here’s what you can do this week so you’ll be able to chum the water by Friday:
1. Figure out the kind of fish you’re trying to catch – the tastiest fish…
2. Study and test what they like to eat – (hint) they are already eating something… This gives you the power to attract them at will!
3. Deliver the food so it’s easy to consume. This gives you a simple way of rounding them up!
4. Cast your net. And this net easily sweeps up exactly the right fish!
This is the process of direct response marketing – plain and simple.
A single targeted customer “persona”.
A single solution to a single problem delivered in a unique way.
A simple process designed to get them to chase your hook – even from miles away!
And – all that might be too much to do WHILE you run your business.
That’s why we’re here!
Just schedule a FREE Discovery Call and
we’ll start chumming the water for you!
(** Click Here To Schedule You Call **)
PS: If you’d like to test your digital offers the easy way (use code STM50SUMMER to get 50% off) then you’ll understand why:
6:49 AM Pacific