“Gentlemen, You Can’t Fight In Here! This Is The War Room!”

Still trying to get along with people that have an opposing view?

What are you giving up in the process?

Want to know how to use this conflict as an advantage?

Then, your head might spin a bit as you hear the famous quote from Dr. Strangelove…

“Gentlemen, you can’t fight in here! This is the war room!”

Fighting is what we do when we have a simple disagreement and we’re passionate about it…

War on the other hand is when we stand up for ideas so important that our lives and lives of others depend on it.

That’s why I take Q&A so seriously – your business success may take fighting, but most likely – it’s gonna have to wage war to win!

Success matters.

You are personally responsible for yourself and feeding and housing your family.

You are personally responsible for the livelihood of your employees.

Your are personally responsible to support your vendors and suppliers with profitable transactions.

If you don’t succeed – you put others at risk!

If you doddle with solutions that aren’t working – you’re putting others in real danger.

Q: “I have a $497 product I’m trying to market and I want to make a big splash for my intro into my market.  How can I use NLP to increase my conversion rates.” – Paul M.

A: What in the heck are you talking about?  Why have you made it soooo complicated?  Remember, this is war… and war is ugly.  War is battling it out in the streets door to door… and it’s about the basics.  With respect to your question – here’s a quick run down:

1. How has your customer felt without the solution?
2. How will your customer feel with the solution?
3. What’s been holding them back and how is your product addressing those challenges
4. Who are you and why should anyone believe you?
5. Bullet lists of benefits/advantages/features
6. Call to action.

That’s old school – but it works 99.9% of the time.  If you still need the 0.1%, send more traffic!

Q: “How do I setup Facebook pixels?” – Phil Z

A: This is more tactics and you can Google the answer (the code belong in the head of the page)…anyway I digress – today’s about war!

When waging war – one of your enemies is the rising price of advertising.  And… the price of advertising is directly related to how many times you have to show your advertising to someone before they take action.

Right?  ‘Cause it takes 9-12 times for someone to hear your pitch before they say ‘yes’?  Everyone in class is nodding…

So, if you could increase the number of times the same someone sees your ad, they take action and you get paid for their action (because they bought something from you).

That’s exactly what pixels online do for you… in a retargeting campaign they tag your visitors (like Animal Planet) and when they show up again, they see your ad again.

It’s like shooting fish in a barrel. This lets you destroy the big hair beasts trying to steal money from your ad budget!

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Remember – this is war… not some minor disagreement we’re passionate about.  That’s why you need to get out there and practice.  You don’t have time to stack up theory as the enemy advances – you have to do better than hold your ground – you have to advance…grow…add value to your customers lives and be fairly compensated for the value you bring.

Here’s to the tanks rolling in as you help change lives through your business!

-bradley

PS: Basic training (or boot camp) always include marching, keeping cadence and clearly communicating – turbo boosting your communication could be as easy as LINK.