As we opened up our conference call a couple days ago – the muffled voice on the call from 300 miles away barked…
“I don’t mean to hurt anyone’s feelings – but this presentation sucks! I mean… they already read your proposal. Let’s not be stupid and blow this opportunity to tell them something they haven’t heard before!”
As the lead on the presentation tucked his tail and licked some wounds, we hunkered down and got down to business.
We asked the following questions:
1. What does the client currently hate about their job?
2. What frustrates them most about working with consultants?
3. What pressures are they under that makes them want to quit?
4. What is the one thing the competition does that they love?
Those 4 questions were gold! They quickly worked the team through the processo of pivoting to develop a worldclass presentation that really sets the team apart from the competition….
And – if successful – the process is worth 3 Million smackers!
As we finished the call I got to thinking…. this is the SAME EXACT process that local and digital marketers have to work through with any offer.
Let’s face it… you’re customers probably:
+ hate not having enough buyers
+ hate throwing money away in marketing campaigns that don’t work
+ hate not growing their business
+ hate feeling like they have to post to their social media accounts everyday
+ hate having to pay per click for leads that don’t convert
And – if you’re a sharp marketer…then you can rub salt in those wounds and show them how your solution works to turn their hatred into joy.
We do that everyday in our direct response campaigns. And – it works like gangbusters!
So – maybe today you can do the same and turn your 4 figure campaign into a 7 figure success!
Launch your next monster campaign with https://MysticMailer.com and you’ll be on your way to nervana!