If you’re going to drive traffic to your site with PPC campaigns, then you’ll need a PPC compliant landing page. As you scale your business, you’ll want the flexibility to drive traffic to any page, so rather than focus on the simplest approach by choosing email drops or the like, build out your page with the following pieces:
PPC Compliance Item No. 1: Logo in Header
To help your reader realize where they’ve landed and to confirm the advertiser’s identity, most PPC platforms require a logo in the header or near the offer. Rather than attempt an unbranded page, use a subtle logo (to keep your viewer focused on the offer).
PPC Compliance Item No. 2: Clickable Logo
Pay per click platforms like their users to be able to get to the main page of special offers. So, a clickable logo that leads back to the main brand of the company is a must. Since some landing pages are hosted on 3rd party sites, having this clickable logo go to the home site and even to a contact me page or other supporting offer or information is generally a good idea anyway.
PPC Compliance Item No. 3: Detailed Opt-in Expectations
When your user is presented with an opt-in offer, be clear what your intentions are with their information. If you intend to keep it to yourself and only send related content, then be clear and do it.
PPC Compliance Item No. 4: Footer Navigation
PPC Compliance Item No. 5: Detailed Headline with No Extraordinary Claims
Avoiding extraordinary claims in the headlines will go a long way in protecting your landing page and account from being banned by PPC platforms. Using headlines like “See How I Got….” is substantially better than “This Gives You…”.
PPC Compliance Item No. 6: Clearly Defined Immediate Action
This is just a call to action that’s clear. It’s typically a form or button that clearly states what’s going to happen. I might suggest you use something like “Watch This Now”, “Get Immediate Access”, “Get Your ____”. It’s simple, but it’s also required. No to mention – it’s great for increased conversions.
PPC Compliance Item No. 8: Visual Representation of What They’re Getting
If you’re giving away a cheat sheet, show a picture (without all the detail), if you’re giving them a video to watch, include a screen shot of the where’re their headed. This provides a clear expectation and doesn’t hide behind a blind offer. Using these technique, you’ll typically get more optins too!
PPC Compliance Item No. 9: Disclaimer for Major Claims
Any major and extraordinary claim you make needs a disclaimer. If you need an example, just got to Jay Abraham’s page and use it as a guide.
[VIDEO] Watch as We Create a PPC Compliant Landing Page in Less Than 25 Minutes: