Saturday January 27, 2018
11:55 AM Pacific [ROSEVILLE]
I know… I know… it’s been way too long since we last chatted – but I’ve learned some lessons over the last few weeks…
But, before I dive right into the lessons I’ve learned – let’s talk about the challenges I needed to overcome:
CHALLENGE ONE – Being in 2 places at the same time.
As some of you know, I lead a team that does just under $10M annually ($9.8M to be exact) and the team is spread out over all of Northern California. And…
over the last three weeks, I’ve had a need to be in Menlo Park and Fresno at the same time… that’s a gap of 173 miles (and a 3 hour drive).
CHALLENGE TWO – Doing 3 jobs at the same time.
We lost a group leader in just before Christmas and we gained a new assignment that needed work completed at night. So… I was doing my job – the old group leader’s job and the job of a structural inspector all at the same time!
CHALLENGE THREE – Doing “in person” and “online” work at the same time.
When I travel, I have no time to be online. I have no time to send email. I have no time to be on Facebook and I certainly don’t have time to post and repost content.
So – I’m getting a lot better at delegation!
Here’s how it’s gone down over the last 3 weeks and what we’re doing going forward.
We looked at Post Planner, planable.io, and CoSchedule and all of them fell short. Click To TweetSOLUTION ONE: This one seems simple, but often overlooked. We bought 8 webcams and queued up GoToMeeting and FaceTime on our phones… problem one solved.
SOLUTION TWO: We simply listed what needed to be done and asked the team to raise their hands for tasks they could take. This was just delegation… but it also meant we had to be ready to make some mistakes and pay for inefficiencies… but problem two was solved.
SOLUTION THREE: This was the hardest of the challenges to solve. We looked at Post Planner, planable.io, and CoSchedule and all of them fell short. So, we took a risk and purchased a team plan for…
** MissingLettr ** – this is the coolest way to re-use valuable online assets and it automatically creates new content and schedules it out on your social accounts over a year.
Don’t take my word for it…
Check it out here
https://digitalmainstreetmedia.com/recommends/missinglettr
Here’s to solving problems!
-b
12:14 PM Pacific
PS: We’re always learning lessons and passing them along to you. If you’re trying to delegate your social media marketing and posting to someone else or a tool – then you’ll want to check out MissingLettr
Leave a Reply