Viral Marketing Archives | Digital Main Street Media

Uber Black Friday Results. UpViral To Blame!

October 20, 2018 by 1 Comment

So, you're a local business owner or marketing agency and you're looking for amazing Black Friday results using viral marketing hacks. So, sit back and take in this brief (7 min) article that lays out the secrets to success, step-by-step.

In fact, inside this Black Friday Results article you're going to get:

The simple plan that blends two proven techniques into one for unprecedented results
The four simple web pages you'll need to be ready for launch
The list of basic and easy-to-use digital tools that will make your Black Friday Results out of this world!

The simple plan that blends traditional marketing and viral marketing for Uber Black Friday Results

Here's a quick overview of the customer journey through a series of web pages and marketing messages. And, since the image below might appear complicated at first review, I thought I'd spend some time below breaking it down into simple steps and the 4 easy-to-build pages that'll give you amazing Black Friday results.

Uber Black Friday Results UpViral Funnel Diagram — The Super Simple Viral Funnel That Makes All This Work

As we move forward, I've broken down the diagram below into two very easy to understand smaller groups.

JOURNEY ONE: The Viral Journey & How To Build Gobs of Great Leads For a Fraction of the Ad Spend of The Other Guys

First things first, if you'd like to read more about viral marketing you can…

>> Read my "Viral Marketing: The Ultimate Guide" – blog post. It's so popular it's ranked #1 in Google!

Okay, so back down to business.

local business black friday results with a viral funnel — This highlights the first part of the customer journey and the 2 pages that really matter.

In this diagram, you see a series of elements that deliver highly-targeted traffic to precisely designed pages.

The 2 simple pages that are critical for viral marketing and black friday success — See the two pages marked as "1" and "2", that's what we're talking about in this section.

VIRAL PAGE ONE: The Lead Capture Page

This is the first and most essential page in every marketing campaign. For our example, we selected a giveaway of a physical product. And, I've even given you the exact page we recently used on a very successful sweepstakes. In this sweepstakes we generated hundreds of leads in the first few days – all with free traffic!

UpViral Lead Capture Page Example for Great Black Friday Results — Hint: For amazing Black Friday results, do a giveaway that pre-qualifies your customers

As you can see above, THE 4 CRITICAL ELEMENTS TO THIS LEAD CAPTURE PAGE include:

Strong. Relevant. Benefits-Driven Headline – this type of headline prequalifies anyone that might enter into your giveaway. And, having a list of prequalified leads is the name of the game!

Actual Product – this is one of the most overlooked features to any viral campaign. Those that visit your page want to see exactly what they can win. And, for you digital product owners, this means you'll have to be creative and do actual product mock-ups to get the best results.

Authority / Proof – if your going to generate a ton of buzz with your viral campaign, you're going to want to make sure that it's a proven product or service. And, nothing provides this type of confidence like social proof! So, grab some testimonials, reference where else the product or service has been talked about, or show logos of highly-respected brands that have used or reviewed the product.

Simple & Effective Call To Action – let's face it, we're all distracted online. That's why you're going to want to make your call to action and entry form drop dead simple. Don't over-complicate it with too much information or small buttons. Make it a no-brainer!

Once you've crafted your lead capture page, you're going to want to develop the second (and last) page of the viral campaign.

VIRAL PAGE TWO: The Share Page

This page confirms that your visitor entered the campaign, repeats the major benefits, and (most importantly) incentivizes your leads to share the campaign with their friends.

UpViral Share Page Example for Physical Product — The Share Page: Without this your new leads won't make your offer go viral

There are TWO ESSENTIALS TO MAKING YOUR SHARE PAGE AMAZING…

Remind Them! Yes. You might think this is a waste of time. But, we've found that when people come back to this page to get their stats and links to share again, they find themselves reviewing the page to remind themselves why they're going to the trouble of sharing! It's strange, but true.

Add a Bonus! If you're really trying to goose your campaign, then simply sharing for extra chances to win the prize isn't good enough these days. In fact, what we've found over time is that if you offer two additional prizes, you get great viral results. The first bonus goes to the person that earns the most points. The second bonus goes to the person the referred the front end prize winner. This way, you get your audience motivated to share. If they don't win the random prize, they get a chance to refer the random prize winner. And, if they still don't get those two, they have a chance to earn the prize with the most points. Win! Win! Win!

So, that's it for the viral page, but what about…

JOURNEY TWO: The Special Offer For Uber Black Friday Results

After you get the leads from your viral campaign, you're going to want to send them directly to a special offer. And, since Halloween is just around the corner, think Black Friday. If you're reading this after Black Friday, don't worry, there's a whole list of occasions that make for great sales days!

Here's the part of the customer journey we're going to build next…

There are only 2 pages you need to build this Black Friday offer. If you're clever, you can do this in a single page!

PAGE THREE: The Black Friday Special Offer!

It's simple and effective. One message. One emotion. One way to save! Here's an example from our friends over at Unbounce. With this example you see an offer the right customer just can't refuse. And, it's only available for a limited time.

Source: Unbounce. (https://unbounce.com/landing-page-examples/cyber-monday-landing-page-examples/)

The TWO ESSENTIAL PIECES TO A GREAT BLACK FRIDAY offer page are:

Limited Time Offer – this one has a countdown timer. It creates a sense of urgency and limits your customer's ability to get this offer anywhere else or at any other time.

Special Access – to get to the order page, you have to use a coupon code and click a special link. While I don't like having to do both, it creates a little "hoop" for someone to jump through to get the offer. I'd rather just have a special check-out page only available to people that come through the Black Friday offer link. And, at whatever time you specify, you can make the page go away or the pricing on the page to jump to normal retail.

PAGE FOUR: A Simple Thank You Page or Order Tracking Page!

Whenever you spend money online, you'd like to know how to get your stuff. So, you'll want to do the same thing for your customers. And, our friends over at AfterShip have some really great examples of tracking pages. Here's one.

AfterShip example order tracking page for great Black Friday results — Source: AfterShip. (https://www.aftership.com/customer-stories/wish)

Now that you've seen how 4 pages can boost your Black Friday results, you're probably wondering how to get the tools we use for our client's campaigns.

The list of basic and easy-to-use digital tools that will make your Black Friday Results out of this world!

Plan Your Campaign – there's no better tool on the market than MarketPlan.io for planning and collaborating on your campaign. It's the same tool we use to show our client's what we're doing and have them be part of the solution. (click the image to visit the MarketPlan.io website)

Use MarketPlan.io to plan your campaign for amazing Black Friday Results — MarketPlan.io: The coolest marketing planning tool on the planet

Create Your Viral Campaign – there are a number of tools on the market that do this well. Each of these options has its pros and cons. But, we regularly use UpViral. (click the image to visit the UpViral website)

use upviral to get great black friday results — UpViral: Our go-to viral lead generation platform

Create Your Special Offer Funnel – page builders seem to be a dime a dozen these days, but if you want to connect directly with the planning tools and analytics without having to learn new tools, then do what we do… use ConvertPages – it's amazing! (Click the image to visit the ConvertPages website).

ConvertPages builds amazing funnels for out of this world black friday results — ConvertPages: A unique tool that manages the entire funnel with conversion tools unlike any other platform.

Send Traffic To Your Campaign – we're partial to sending email messages to drive traffic. While we manage pay-per-click campaigns for our clients, we leverage our viral campaigns and huge email list to send free traffic to start the viral process. You can grab a special FREE account of MysticMailer here. Yes, it's a bold face offer for our own email platform. What else would you expect?

Use MysticMailer to get great Black Friday results — MysticMailer: Get email freedom and complete control over your own deliverability.

Viral Marketing Expert Fixes 4 Local Lead Generation Mistakes (2018)

September 16, 2018 by Leave a Comment

viral marketing expert fixes local lead generation mistakes

You've heard that the key to victory in a local business is a location, location, location. Well, as a local viral marketing expert, I'm telling you that's a bunch of B.S.! So in this hard-hitting article, I'm going to show you what to do to take control of your future and drive foot traffic to your door at the push of a button!

In fact, over the last 30-years I've been helping local businesses, I've noticed a pattern of mistakes that are crushing the spirits of shop owners just like you. That's why I thought I'd give you the secrets to:

Creating a digital campaign to grow your list of potential customers and give you the power to drive traffic to your shop or service center at the push of a button.

Knowing the value of your marketing and quickly calculating the return on investment. This simple technique gives you the insight to stop paying for stuff that doesn't work.

Tapping into your best and cheapest advertising asset to boost your ROI. If you know how to do this, you can cut your advertising spend in half this weekend.

Going viral in your advertising campaign. Viral lead generation isn't some fly-by-night flash in the pan concept. It's the same concept that's given Apple the leading market capitalization in the world (over $1 Trillion).

Why This Article Now From This Viral Marketing Expert?

Well, I saw something that broke my heart yesterday. The City of Roseville had shut down a local roadway in the middle of the day to do some resurfacing. Unfortunately, the professional center that was surrounded by the road work is one of the worst locations in town, and this added burden puts their September profits at risk. That breaks my heart!

viral marketing expert reveals why you need a local lead generation strategy — This is the actual situation that created this article. My heart hurts for those local businesses that aren't able to serve their customers because the City of Roseville is doing road work.

So, I thought to myself…

If I had one of those businesses, what would I need to be confident that this bump in the road wouldn't jeopardize my entire 2018?

My answer is simple.

I'd want the power to push a button and have people show up at my shop in a moment's notice. I'd want the confidence to know that as soon as the City finishes the road work, I could drive a flood of traffic to my door and make up for the traffic City kept from me as they were fixing the streets.

If you're like me and want the control and confidence to know you can drive traffic to your door at a fraction of the cost of Every Door Direct or print advertising, then let's get cracking!

Viral Marketing Expert Secret To Creating a Digital Campaign to Grow Your List of Potential Customers Which Gives You the Power to Drive Traffic to Your Shop or Service Center at the Push of a Button

Before you read this section, you have to understand where I'm coming from for just a second.

I hate spending money on branding campaigns. I think it's a waste of time and a waste of precious treasure for every local business. Look! You and I both know that the profit you see in your business is thin and every dollar needs to speak for itself, so I focus on lead generation, direct response, and offer-based campaigns ** PERIOD **.

The fastest way I've found to build a list is a referral campaign. In some circles, this is called a "viral campaign." It's called that because the referrals that you get are free advertising and you get more eyes on your campaigns than in traditional one for one marketing.

In this short video, I walk you through the difference between traditional marketing and viral marketing so that you can get a better understanding. After you watch the video, I'm going to give you the key to a great viral campaign so that you can build a massive local lead list.

Shows You How to Build Your Business Faster!

The One Thing You Can Do To Make Your Digital Campaign A Winner!

As promised, there is one thing that you can do to make your digital campaign a real winner. You can create an offer that your ideal customer can't refuse.

That seems so simple.

Well, let me break that down into two critical parts to make it easier to understand.

Part One: Your Ideal Customer.

If you're going to put together a viral campaign, you're going to want to identify an offer that you're target customer will find irresistible. Why? Well, you'd like to repel those that aren't in your sweet spot, and you'd want your campaign to generate highly targeted leads. So, the critical piece here is to describe your ideal customer. Based on what you know about them, how do you separate them from the crowd? That's the offer you want to put out into the ether to build your local lead list.

Part Two: An Offer They Can't Refuse.

Let's face it. Poor marketing campaigns are mostly losers because of the offer. It's not the picture, the headline, the sales copy or anything else that's contributing to the dud status. It's the offer!

I like to describe this as an offer that your ideal customer is willing to crawl through broken glass to get. The best part about viral referral campaigns is that you can run them as a sweepstake. So, only one entrant receives the grand prize. So you're not out the cash of the great offer to everyone. It's the bait you'll use to lure in your best customers.

Free Killer Offer Local Lead Generation Resource Guide — Grab the local lead generation resource guide that will give you a head start on your campaign!

As Your Viral Marketing Expert, I've Gotta Tell You That You'll Want to Know the value of your marketing and easily calculate the return on investment.

This simple technique gives you the insight to stop paying for stuff that doesn't work.

Do you know your average customer value? Do you know how much it costs to obtain a customer? Do you know how much they usually spend on their first transaction?

If you don't, then you're throwing money down the drain!

If you're working with a local marketing agency that believes you should be looking at likes, comments, shares, and other vanity metrics, it's time to leave them for an agency that cares about the money you're spending.

In fact, we just finished up a viral campaign where we were delivering leads at less than $0.50 each – all in. That means our fee and the advertising spend were all included. That's a massive improvement over our client's traditional campaigns. Before he met us, he was spending at least $1.50/lead plus the cost of his Facebook Ads guy.

That's why it's important to know your numbers!

Here's a quick screenshot of the metrics we track with our campaigns. There are lots of options out there to get these set up. Everything from Google Analytics to super-sophisticated platforms like ConversionFly (what we use).

viral marketing expert tools - ConversionFly — This is the super-powerful tool that we use. But, you can do a lot of this on paper if you don't want to commit to the monthly cost. Better yet, hire us to do it for you!

The short story… if you don't know your numbers, you'll never know when to throw more money into the campaign or when to stop it and regroup.

How To Tap Into Your Best and Cheapest Advertising Asset.

If you know how to do this, you can cut your advertising spend in half this weekend.

When we take on new clients, we're continually surprised at how few of them have viewed their existing customers as an essential component to their marketing. We're also surprised how much money they're leaving on the table when they start a new campaign.

In a viral campaign, word of mouth advertising is the name of the game! There's nobody better at doing that for you as an ambassador as your existing customers. That's why it's important to start your campaign by seeding the traffic with your current list.

When you do this, you send an email, letter, post-card, social media post, and video on YouTube. (okay, okay… I understand you may not have all those channels, but you get the picture).

When you goose your campaign in the beginning, you get a great response because your existing customers understand you and trust you with their friends and family. Starting with your current list gives you and your sweepstakes immediate credibility. Credibility will help push your campaign into the viral realm!

So, the next time you get ready to launch your digital viral campaign, stack the deck in your favor and send it out to your list first!

VIRAL MARKETING EXPERT TIP: Tell your list that they're getting this first so that they have an advantage to get in early and earn more extra points than the new names coming into the list. It'll give them a reason to send it out early and often!

Going Viral in Your Advertising Campaigns

So, what does it really mean to "go viral"? Well, there are a number of viral marketing experts that have different metrics. And, for the sake of this quick article, I'm going to say that success is defined as…

Going Viral Definition: You receive more leads from your referrals than you do from the direct spend you're making in your campaign.

Going viral means that if you're collecting 100 leads per day from your Facebook, Google or another platform Pay-Per-Click campaign and you've collected 101 leads that same day from all those people sharing your campaign, then you've gone viral!

We track every campaign and report back to you every week so that we can ruthlessly monitor the progress and continuously make improvements to give you the best ROI possible with every campaign.