by 
Thursday, July 6, 2017
7:29 am Pacific
Holy Hot Buttons Batman!
Good morning [FNAME:filter:defaultvalue(Friend)],
What would you do if you had an unlimited budget to build a weapon that could threaten the safety and security of the entire world?
What if you had ‘something to prove’ as part of a legacy of dictator nut-jobs?
It’s easy to see why the whack in North Korea’s gone apoplectic with his missle rattling!
+ The more attention the deranged lunatic gets, the more it feeds his ego.
+ The more attention the psychopath gets, the more he spends to outdo himself.
+ The more attention the nut job gets, the harder it is to get him to change his mind.
+ The more attention the crazy man gets, the more myopic he becomes.
… and if you were the broker of rocket scientists or the wholesaler of missle parts…
you’d have a certain business in VERY uncertain times.
You’d also have a customer that was willing to completely disregard price and ALL the inconveniences of life to get your stuff and your people.
So, as you continue to scale your business, focus on…
emphatic fans of the benefit of benefits (in this case a dilusional approach to being a world superpower) because…
they will stop at nothing to get your offer.
That’s a critical part of every advertising campaign for your business.
We’re gonna press those “hot buttons” on tomorrow’s interactive workshop.
Hope to see you there.
-b
PS: This goes without saying, but I feel like I need to say it anyway… this is an EXTREME example of selling to someone willing to spend… but the lesson in it can’t be any clearer!
PPS: It also illustrates how emotion makes the sale and logic affirms the purchase. Don’t kid yourself about features being what people buy… they buy the ‘hope’ of being a world superpower!
7:37 am Pacific
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