There I was, minding my own business… when my teenage daughter walked up to me… puffed up her chest and uttered “wanna go?! I bet I thump you in FIFA!”
Well… I bet you can guess what happened next… or can you?
One thing’s for sure… she baited me and baited me good!
Not even knowing what “FIFA” was… I quiped back – “You ain’t got it in you kid!”
“Let’s go a round!”
All giddy, she hands me the remote to the PS4 and starts the game. A game of confusion. A game of mass histeria as players are running around the field in what appears to be chaos.. chasing a soccer ball!
Uh oh… what have I gotten myself into?
As she’s dribbling circles around me, taking shots on my goalie, and starting to pour on the pressure – I was overwhelmed!
So…seeking a little mercy… I asked for some instructions.
Like – how do I kick and dribble and take a shot on goal? Or, how do I change players so I’m controlling a guy at least close to where the ball is?
Then, there it appeared on her face… she’s got her dad trapped… she’s in control!
so she proceeds to say…
The “X” does this.
The “O” does that.
The “Triangle” does that over there.
The “L1”, “L2”, “R1”, “R2″… etc!
Yikes! I was so confused by the number of options…. what combinations of the buttons did… the trick shots – the special moves… oh brother – I’m in trouble!!
After just a minute or two, I asked her to repeat a few things… like “What do I push to take a shot on goal?” and “How do I switch players?”.
It was only two things that I had to master to make progress – enough of this trick shot nonscence!
After a few minutes of getting my ego beat up – I turned it around!
I concentrated on the fundamentals! I leveraged the two or three things that were “basics” so that I could score… and score big! I ended up winning that round 7 to 5.
Dad’s still got it!
But, as I was overwhelmed with so many choices and distracted by the possiblity of the “trick shot”… I got to thinking about how all this confusion was like all that white noise out there about how to effectively market your business.
Then it dawned on me… it’s about the basics!
And that’s why we ditched all the “trick shots” and ONLY present the fundamentals of how to quickly and easily craft pages, email sequences, and video that convert like wild fire.
Everything from headlines to calls to action…
In fact – we focused so much on fundamentals that in one session we boiled it down to the 8 essential elements every high converting page needs in Mystic Conversion Hacking.
Once you get the fundamentals, the trick shots only add flash NOT sales…
Here’s to using only a couple buttons on your PS4 control to clobber your kid in FIFA! And… how to do the small simple things to get your visitors to opt into your list and buy from you!
PS: Next… we’ll be launching our “Lead Generation Made Easy” program with training and done-for-you Smart Funnels™. If you want a discount for that… hit reply now and we’ll send you a code that will work for that when it launches. (sorry, it’s too late to get your discount code for Mystic Conversion Hacking).