Friday December 15, 2017
5:59 AM Pacific [ROSEVILLE]
“Subway is in danger because of a revolt by franchise owners, who fret that doubling down on discounts will further shave their already thin profits.” – Jessica Remo (NJ.com)
I hear this all the time in my role as the Grand Poobah of local marketing.
And, it’s no wonder…
we’re bombarded by “deals” & “discounts” by every type of service imaginable. But…
Do you know why so many business owners take the wrong turn at Albuquerque?
It’s because they have allowed themselves to be turned into a commodity.
And, I’ll prove it…
Let’s examine you and your competition…
[+] Do you put together websites that have the all-to-familiar comparison charts?
[+] Do you or your competition go head to head with “us” versus “them”?
[+] Do you do a SWOTS analysis against your biggest rival?
If you’ve answered “YES” to any of those options above, you’re at risk of racing to the bottom just like Subway.
And, did you realize there’s a different way to think about your business and your competition that can change your perspective immediately?
Did you realize that once you see your business NOT as a commodity, but as an asset to your customer… then your perspective and your profits change?
That’s exactly what just happened to 11 highly skilled professionals just this last Wednesday.
* I CHANGED THEIR WAY OF THINKING! *
I put them in a small room and forced them to go through a process that (EVERY) marketing client of mine must experience before I work with them.
And, the result?
[*] A brand new vision for the possibilities next year.
[*] A realistic approach to 12% organic growth for next year in a tight market.
[*] A short (only 6 items) list of the critical things that need to be done to reach these goals in 12 months or less.
Now… I don’t expect you to take my word for it. And, quite frankly, with as much crap being shoveled this time of year, I’d say… be VERY skeptical about everything.
And, that’s why I decided to change the front page of my website – to give you and EVERYONE that visits a chance to see how to do it different.
That’s right – I am on a mission…
To honor your gift of entrepreneurialism… with honesty, integrity, frankness and a perspective that nobody else can provide.
You’re welcome to start now or wait until after Christmas – but waiting may mean having to set lower targets for next year.
Talk tomorrow (I hope),
PS: With this information you don’t have to be like Subway – racing to the bottom. You can get your American Dream – moderate, steady growth of your own business asset. Go ahead – CHECK IT OUT!
6:15 AM Pacific