Social Media Marketing

Let’s face it, nobody has time for social media marketing – especially auto repair shops! Right? Or, would you like to see how these “9 Posts Reveal How to Get More Engagement on Social Media“, even for the sites and shops that don’t have a social media specialist?

That’s right, in this quick post, you’re going to get:

1. The best Auto Repair Shop Facebook posts of July 2018
2. The anatomy of a successful social media post
3. The top 3 things you can do to boost engagement

So, if you’re looking to make the most of your online effort, then you’re going to want to dive in below.

The Best Auto Repair Shop Facebook Posts of July 2018

It isn’t every day that someone does the research for local businesses like we have.  We’ve scoured the internet and Facebook for the best posts by 43 auto repair shops around the country.  We examined 429 posts and the results are in!

Number 9 (South Main Auto Repair – Avoca, New York): 

Number 8 (South Main Auto Repair – Avoca, New York): 

Number 7 (KC’s Paint Shop: Hot Rods & Restorations – Fort Worth, Texas):

Number 6 (South Main Auto Repair – Avoca, New York): 

Number 5 (South Main Auto Repair – Avoca, New York): 

Number 4 (South Main Auto Repair – Avoca, New York): 

Number 3 (KC’s Paint Shop: Hot Rods & Restorations – Fort Worth, Texas):

Number 2 (KC’s Paint Shop: Hot Rods & Restorations – Fort Worth, Texas):

Number 1(South Main Auto Repair – Avoca, New York): 

There you have it, the world’s best Auto Repair shop Facebook posts for June 2018.  Now, let’s take a minute to understand the anatomy of a successful post.

The Anatomy of a Successful Post To Get More Engagement On Social Media

Here you can see two primary elements that help you get more engagement in social media.  They include the casual and familiar (almost irreverent) text introduction.  Here is a great example of how the personality of the shop owner shows through.  And, others like it, share it and comment on it.  As you can see in the bottom statistics, it was liked 953 times, commented on 130 times and shared 49 times. And, this single post got 1,132 engagements.  That’s amazing!

The second element that’s really helping boost engagement is the candid real-world photo.  This should give you the confidence to start taking photos and videos from your phone to get them out there on social media.  If you’re waiting for the perfect shot and the perfect light, then you’re going to be over-thinking it.

The Top 3 Ways to Get More Engagement On Social Media With Your Posts

Lead with Curiosity – as you can see in these highlighted posts, the more curiosity is built in the image and the text, the more engagement you get.

Use Images The Fulfill Dreams – take a quick look at the number 2 post above.  It gives the viewer a way to live out their dreams in the life of someone else.  It’s painting the picture of a future their best customers want and appreciate.  It’s simple and effective in boosting engagement.

Put Yourself In a Photo – businesses are run by real people.  It is the people, we’re hiring to do the work.  Don’t be afraid to get on camera. And, you don’t have to be a supermodel.  Just be you!

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