How many ‘fad’ flops can you remember?
+ Teddy Ruxpin
+ Cabbage Patch Dolls
+ Chatty Cathy
+ Zhu Zhu Pets
+ Parachute Pants
+ Leisure Suit
+ Pet Rock
Sure… some of these worked for a minute, but…
None continued to stockpile cash in their creator’s bank account year in and year out.
They were fads…
They were a flash in the pan…
They were like viral traffic is today – here today and gone tomorrow!
I get the fascination…
Gobs of free traffic to your offer.
Social proof that your stuff is really cool.
Brace yourself… what I’m going to say next is counter-cultural… it flies in the face of the wanna be marketers and business owners.
Viral traffic is not your friend!
Viral traffic isn’t measureable
Viral traffic delivers potential customers that you probably don’t want
Viral traffic isn’t predictable
Viral traffic isn’t good business
We’re going to be talking about good business – trusted business – tried and true business on Friday.
Hope you can make it for our No Holds Barred Lead Gen Workshop on Friday.
See you there,
PS: Did you realize there’s actually 5 different propositions you need to consider when you’re attracting the right customer? That’s right – I’ll roll them all out on the (no replay available) Workshop.