Are you ready for me to uncork the secrets to your USP?
Have you struggled with finding the ‘sweet spot’ in your marketing angle that sets you apart from your competition?
Would you like the power to create an ultra-powreful USP in less 30-minutes?
In today’s Q&A, we’re going to take this one head on!
Here’s the real question… “I’m in an overcrowded niche and can’t seem to find a way to differentiate myself from the competition. What can I do?”
Here’s the easiest way to go about it… answer the following questions first:
1. What challenge does your current customer have and what are the symptoms of the challenge? (the more emotional the better)
2. What current solutions delight your customer? (do some Googling)
3. In what ways is your customer trying to look better to their peers, feel better for themselves, and/or rub their competition’s nose in their success?
— Only two more steps —
Now…go to your competition and write down the offers they present.
A. What do they deliver?
B. What pain is solved?
C. What special technique do they use to deliver success?
Tally up the common solutions…
— Step Three —
Match up the really big pains with the underrespresented solutions….
Tap into the pain they are feeling for the underrepresented solutions – what happens when this continues???
Then, present your solution as something nobody else does.
It’s that simple.
You punch holes in everyone’s argument and say… “we’re not like the other guys”… yes, we have their solutions, but we do it different! Here’s how.
That’s it… any product… any service… 30-minutes or less.
When you see this come together like my clients in the auto repair niche, the home remodeling niche and the A/E/C niche. It’s an aha moment and it means everthing.
The worst thing you can do is put up a comparison of you and the other guys and show that you’re exactly the same. You should be setting things up to only show your differences…. Make it impossible to compare apples and oranges.
There you go!
PS: No pitch today…. I know…. weird right?! Don’t worry – I’ll be hitting it hard again VERY soon.