Wednesday July 19, 2017
7:31 AM Pacific
Good morning Friend,
My wife loves those ‘seek and find’ video games and our kids used to spend hours and hours with similar books when they were little.
But, truth be told – I hate “Where’s Waldo!” (and Barney and a few other kid favorites). Where’s Waldo hurts my head! And…
All that time wasted to find a guy that looks a lot like the others in the crowd. It is pure insanity.
(and dare I say it – you might fall into the “Where’s Waldo” trap next quarter)
There’s gonna be Thanksgiving Days sales.
There’s gonna be Black Friday deals.
There’s gonna be Door Busters.
And, all that time and effort of planning will be sucked away in the undertow of just being like everyone else!
What you really need is a way to stay away from “what everyone else is doing” and plan your year in a way that takes people by surprise.
A way that gets you noticed!
And, there is something else you need to know…
The media frenzy is going to start early and will cost you a pretty penny if you want to compete with the big dogs.
So… what to do?
Strap dynomite to the typical Christmas holiday calendar and carve out a special set of events that have huge impact!
I’m glad you asked!
Because, the big box stores, popular service providers, and other deep pocket marketers are going to…
Dominate the air waves.
Monopolize the television.
Take over print.
And flood online media peddling LOW PRICED items!
This naturally drives prices down for everyone else doing to the same thing.
It’s the evil plan to take away your opporunity to thrive in the last quarter!
But, there’s a better way! A way that any business owner can thwart the evil deep pockets of the nameless faceless trolls wanting to put you out of business!
I unpack it in…
“4 ‘Anti-Establishment’ Excuses To
Connect With Your Customers &
How To Structure Your Deals”
…and you can read about it in the August issue of “Main Street Mutiny”. If you’re looking to be a business pirate – look no further!
PS: We close the doors on this month’s issue on Monday July 31st. If you’re not in by then, you’ll miss this one.
7:49 AM Pacific